The worm hotel

FoodGuerrilla opened the smallest hotel chain of Amsterdam. Alhambra developed the successful campaign video that went viral in less than two weeks and reached over 200.000 people.

Every minute we lose 30 football fields of fertile soil. Because of this, we have lost over a quarter of all agricultural land in the world in the last 40 years. This can and must change. And what is a better place to start than in your own front- or backyard?

FoodGuerilla opened the smallest hotel chain in Amsterdam. Offline, fancy and cool worm hotels were distributed at Amstel Hotel, Het Volkshotel, Casa 400, Conscious Hotel Vondelpark and the NH Barbizon Palace. Online the campaign was reinforced successfully with the video of Alhambra.

This successful campaign video went viral in less than two weeks and reached over 200.000 people. This was our way to draw the attention to the place where all life begins: the healthy soil.

200.000 in 2 weken!
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